Emap has boosted its digital presence with an online Today's Golfer fantasy league, on the back of the magazine's newly launched site. The activity is being supported by a viral flash game, rich-media advertising and an eCRM programme.
The viral game, 'Pick up a Pro', challenges users to race around a golfcourse in buggies, pick up famous golfers and race to the flag. Thegame, created by direct agency Meteorite, will drive traffic to the fantasy league game which runs all summer and covers the major golf tournaments. It has been sent to Today's Golfer's entire database.
Today's Golfer online is pushing two key brand messages. One is the'Whole in One' message, aiming to provide everything golfers need fromequipment to holiday information. Meanwhile, the 'tee time' service helps users to find and book courses, and get out to play. A new salesteam has been hired to target golf manufacturer and lifestyleadvertisers. Emap is hoping to reach a wider audience online with thefantasy league.
It briefed Meteorite to "create a digital strategy that embraced both the serious and casual golfer". More than 25,000 people participated last year. This campaign aims to push that figure over40,000.
http://www.todaysgolfer.co.uk/Golf/News/searchresults/April-07/Apr-3-Pick-Up-a-Pro/?&R=EPI-10960
...wonder how much Meteorite got paid for that?!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment