You may or may not have heard of Fark.com. It is a news aggregator website similar to Metafilter, Reddit and others. It has attracted a large number of followers who submit interesting news articles with witty headlines. An article posted on Fark can attract a hundred comments or more.
But there is a problem...
If you submit to Fark.com, Fark will take ALL of your copyright. That applies to headlines, comments, Photoshop montages, photographs and audio edits. In other words everything. Here is their copyright notice...
Copyright Notice
Fark.com is the legal owner of all copyright interests of Fark.com content. Each and every submission to Fark.com carries with it an implied assignment of the entire copyright interest in the submission. In exchange for the content and publication of that submission on Fark.com, Fark.com grants back to the submitter a non-exclusive, non-transferable and royalty-free license to republish that submission in any and all forms.
Fark can sell your work, re-publish your work wherever and whenever they please, license it to others, repurpose it, sell the film/TV rights - anything they like for as much money as they can get.
YOU GET NOTHING!
Notice that you can't even transfer the license they gave you back. Basically you've been shafted. Totally.
Friday, 27 April 2007
Wanna be on telly? - Calling all gadget freaks
Gizmodo UK : TV Show Wants Gadget-Freaks
If like Mike, you're obsessed with all gadgets and gizmos BBC 2 are producing a new TV show all about gadgets and our obsession with them...click above for the full article
If like Mike, you're obsessed with all gadgets and gizmos BBC 2 are producing a new TV show all about gadgets and our obsession with them...click above for the full article
Thursday, 26 April 2007
The George Foreman iGrill
This may seem irrelevant to a blog about ideas and technology, however this new version of Mr Foreman's lean, mean, fat reducing grilling machine comes with 10 watt speakers built into so you hook up your iPod while grilling, sorry barbecuing outside this Summer. Perfect for when you leave it outside during a traditional downpour. On some levels this is brilliant and on others it's completely ridiculous....there can't be many products left which haven't been reinvented with an 'i' before their name.
Fantasy Golf League
Emap has boosted its digital presence with an online Today's Golfer fantasy league, on the back of the magazine's newly launched site. The activity is being supported by a viral flash game, rich-media advertising and an eCRM programme.
The viral game, 'Pick up a Pro', challenges users to race around a golfcourse in buggies, pick up famous golfers and race to the flag. Thegame, created by direct agency Meteorite, will drive traffic to the fantasy league game which runs all summer and covers the major golf tournaments. It has been sent to Today's Golfer's entire database.
Today's Golfer online is pushing two key brand messages. One is the'Whole in One' message, aiming to provide everything golfers need fromequipment to holiday information. Meanwhile, the 'tee time' service helps users to find and book courses, and get out to play. A new salesteam has been hired to target golf manufacturer and lifestyleadvertisers. Emap is hoping to reach a wider audience online with thefantasy league.
It briefed Meteorite to "create a digital strategy that embraced both the serious and casual golfer". More than 25,000 people participated last year. This campaign aims to push that figure over40,000.
http://www.todaysgolfer.co.uk/Golf/News/searchresults/April-07/Apr-3-Pick-Up-a-Pro/?&R=EPI-10960
...wonder how much Meteorite got paid for that?!
The viral game, 'Pick up a Pro', challenges users to race around a golfcourse in buggies, pick up famous golfers and race to the flag. Thegame, created by direct agency Meteorite, will drive traffic to the fantasy league game which runs all summer and covers the major golf tournaments. It has been sent to Today's Golfer's entire database.
Today's Golfer online is pushing two key brand messages. One is the'Whole in One' message, aiming to provide everything golfers need fromequipment to holiday information. Meanwhile, the 'tee time' service helps users to find and book courses, and get out to play. A new salesteam has been hired to target golf manufacturer and lifestyleadvertisers. Emap is hoping to reach a wider audience online with thefantasy league.
It briefed Meteorite to "create a digital strategy that embraced both the serious and casual golfer". More than 25,000 people participated last year. This campaign aims to push that figure over40,000.
http://www.todaysgolfer.co.uk/Golf/News/searchresults/April-07/Apr-3-Pick-Up-a-Pro/?&R=EPI-10960
...wonder how much Meteorite got paid for that?!
Google Checkout
In light of my previous post, here's something new that Google have released that isn't bad at all... (although probably part of their master plan to take over the Universe)
Google Checkout is a payment gateway service that can be implemented into almost any website or shop to allow payments for items and services.
Much like other payment providers like Worldpay, Paypal etc. but being Google you can probably expect it to be far more widespread.
To help their cause they have also made all transactions through Google Checkout completely free for the rest of the year.
They state, for the consumer it means they can make purchases for items using their Google Checkout account - therefore only needing to submit their credit card details to one place rather than have it sent to multiple.
Also, some of the shops currently using Google Checkout, like Ebuyer are giving £10 off purchases as an incentive.
Swwwweeet!
http://checkout.google.com/
Maybe something to upsell to existing shop clients??
Google Checkout is a payment gateway service that can be implemented into almost any website or shop to allow payments for items and services.
Much like other payment providers like Worldpay, Paypal etc. but being Google you can probably expect it to be far more widespread.
To help their cause they have also made all transactions through Google Checkout completely free for the rest of the year.
They state, for the consumer it means they can make purchases for items using their Google Checkout account - therefore only needing to submit their credit card details to one place rather than have it sent to multiple.
Also, some of the shops currently using Google Checkout, like Ebuyer are giving £10 off purchases as an incentive.
Swwwweeet!
http://checkout.google.com/
Maybe something to upsell to existing shop clients??
Wednesday, 25 April 2007
Microsoft goes one better than Google!
Hear me now!
So I was blown away when Google Earth came out. However I am equally blown away by how much Microsofts offering is better than Googles! Microsoft Virtual Earth, avaialble through their Live Search engine uses photography from planes rather than satellite and allows the images to not only be of a much higher quality, but allows them to photograph buildings from an angle rather than simply hundreds of feet above them.
When viewing New York in Google earth and seeing the building structures in flat grey blocks, doesn't compare to looking at San Francisco or Los Angeles on Virtual Earth armed with just Internet Explorer and an ActiveX control:
I hear they expect to have carpet photographed almost every major city by the end of 2008.
Wonder how Google will respond!
BO!
So I was blown away when Google Earth came out. However I am equally blown away by how much Microsofts offering is better than Googles! Microsoft Virtual Earth, avaialble through their Live Search engine uses photography from planes rather than satellite and allows the images to not only be of a much higher quality, but allows them to photograph buildings from an angle rather than simply hundreds of feet above them.
When viewing New York in Google earth and seeing the building structures in flat grey blocks, doesn't compare to looking at San Francisco or Los Angeles on Virtual Earth armed with just Internet Explorer and an ActiveX control:
I hear they expect to have carpet photographed almost every major city by the end of 2008.
Wonder how Google will respond!
BO!
Tuesday, 24 April 2007
Wednesday, 18 April 2007
Tuesday, 17 April 2007
Wednesday, 11 April 2007
Email volume grows but open rates drop
The number of marketing emails sent during the third quarter of 2006 was more than 1bn, an increase of 37% year-on-year, but open rates for customer acquisition emails dropped by more than a quarter, according to the DMA.
The DMA's National Email Benchmarking Survey showed a "worrying" drop in the average unique open rate for acquisition campaigns from 25% in the third quarter of 2005 to 18% in the third quarter of 2006.
The same rate for retention campaigns fell slightly from 34% to 33%.
The survey also highlighted improving delivery rates. The fail rate -- the non-delivered emails divided by the number of emails sent -- for acquisition and retention campaigns fell from the second quarter of 2006 when it was 9% and 7% for acquisition and retention respectively to around 3% for both.
Richard Gibson, chair of the DMA Email Marketing Council's Benchmarking Hub, said: "With inbox delivery still proving to be one of the biggest challenges for ESPs, this is an area where they can demonstrate real business benefit.
"As more and more clients adopt some of the deliverability best practice standards such as sender ID, domain key registration and use of spam-checking tools, we should see deliverability rates hold, or maybe improved in the next few reports. The rewards will be significant for those who get it right."
The DMA's National Email Benchmarking Survey showed a "worrying" drop in the average unique open rate for acquisition campaigns from 25% in the third quarter of 2005 to 18% in the third quarter of 2006.
The same rate for retention campaigns fell slightly from 34% to 33%.
The survey also highlighted improving delivery rates. The fail rate -- the non-delivered emails divided by the number of emails sent -- for acquisition and retention campaigns fell from the second quarter of 2006 when it was 9% and 7% for acquisition and retention respectively to around 3% for both.
Richard Gibson, chair of the DMA Email Marketing Council's Benchmarking Hub, said: "With inbox delivery still proving to be one of the biggest challenges for ESPs, this is an area where they can demonstrate real business benefit.
"As more and more clients adopt some of the deliverability best practice standards such as sender ID, domain key registration and use of spam-checking tools, we should see deliverability rates hold, or maybe improved in the next few reports. The rewards will be significant for those who get it right."
New urban lifestyle site launched by BMW
BMW unveils urban lifestyle site to push latest model by Hayley Pinkerfield Revolution UK 10-Apr-07, 12:50
LONDON - BMW has partnered with Emap and Google Maps to create a new lifestyle site promoting its new 1 Series model.
The site, created by Airlock, targets a young, urban audience, offering celebrity and user-generated reviews of UK city venues.
Visitors can use the integrated Google Maps facility at www.1off.com to get a bird's eye view of city venues. They can also find their nearest BMW dealer, pushing test drives of the new 1 series model.
Emap will provide editorial content, including features and celebrity reviews of UK cities, which will also feature in key Emap titles such as Grazia and Arena. Various Emap titles will feature a city profile each month, driving readers to the BMW 1 Series site. Users can download relevant content to their mobiles and join the community section to upload reviews.
The key goal of the ongoing online project is to create targeted content for the 1 Series audience. Suzannah Gray, BMW advertising manager, said: "We're trying to appeal to an audience that’s slightly further away from our traditional core. We need to fulfil the long-term potential of the model by drawing in a more progressive audience. These people are very sociable, hedonistic, technology-oriented, and heavy internet users."
"We're taking a new approach by focusing on what will engage the target audience rather than what we're trying to tell them."
www.1off.com
LONDON - BMW has partnered with Emap and Google Maps to create a new lifestyle site promoting its new 1 Series model.
The site, created by Airlock, targets a young, urban audience, offering celebrity and user-generated reviews of UK city venues.
Visitors can use the integrated Google Maps facility at www.1off.com to get a bird's eye view of city venues. They can also find their nearest BMW dealer, pushing test drives of the new 1 series model.
Emap will provide editorial content, including features and celebrity reviews of UK cities, which will also feature in key Emap titles such as Grazia and Arena. Various Emap titles will feature a city profile each month, driving readers to the BMW 1 Series site. Users can download relevant content to their mobiles and join the community section to upload reviews.
The key goal of the ongoing online project is to create targeted content for the 1 Series audience. Suzannah Gray, BMW advertising manager, said: "We're trying to appeal to an audience that’s slightly further away from our traditional core. We need to fulfil the long-term potential of the model by drawing in a more progressive audience. These people are very sociable, hedonistic, technology-oriented, and heavy internet users."
"We're taking a new approach by focusing on what will engage the target audience rather than what we're trying to tell them."
www.1off.com
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